experience

digital & design Director

Connoisseur Media

2014 - Present

• Responsible for all logo and brand management for company; includes six business streams.

• Responsible for all creative campaign development.

• Responsible for all event creative execution (sponsor inclusion, co-branding, invitations, large scale branding).

• Responsible for all advertising production (newsprint, billboards, video graphics, transport).

• Responsible for all web management for company; includes six sites.

• Oversee all social design and strategy.

• Created three new revenue streams for sales team: podcasts, apps, video.

• Formalized creative standards and social media best practices, and regulated brand consistency during corporate acquisition.

• Grew WPLR’s social media audience to one of the largest rock radio followings in the country; increases of 87% on Facebook, 33% on Twitter, and 142% on Instagram. 

• Responsible for all metrics and reporting: monthly, quarterly, annually.

• Responsible for all digital sponsor inclusion and deployment (banner ads, pre-roll ads, email marketing).

• Responsible for all app, smart speaker and online listening streams.

• Management of video production support team.

• Awarded Radio Ink’s Best Radio Station Website (Markets 101+) for WPLR.com.

Digital Producer

Cox Media Group

2011-2014

• Managed four websites: graphic updates, banner ads, social media graphics.

• Design layout and graphics for email marketing with 30+ campaigns for each site.

• Event creation execution: invitation design, backdrops printed, digital backdrops, large and small scale creative branding components for 25+ events per month.

• Additional graphic production requests: tee shirts, pins, business cards, flyers, and other promotional materials to support sales.

education

Bachelor of Fine Arts, Communications Design, Pratt Institute | Brooklyn, NY

applications

• Adobe Photoshop • Adobe Illustrator • Adobe InDesign • Squarespace • ShowIt5 • Wordpress • MailChimp • Constant Contact • Google Analytics • Google DoubleClick for Publishing • PowerPoint • Excel • Facebook Advertising